How to Make Sharp Video Text Effects
The worst way to start any online video is with a canned text effect. Fading or sliding text into a scene doesn’t cut it anymore. By comparison, sharp and flashy text effects can immediately convince the audience that the video should be taken seriously.
These effects don’t come bundled with many video-editing programs, like Adobe Premiere Pro or iMovie. Instead, these effects are best created in Adobe Flash or Adobe AfterEffects and then imported into video editing programs before rendering it to create a final video.
Here are a few tips to keep in mind:
- Message Matching – Match any text effects with the message itself. For instance, if you’re offering a statistic showing how large a trend is, consider using text effects that resemble a chart or counter.
- Scene Matching – It’s also important to match text effects with the type of scene or video being shot. For example, a tech-styled effect won’t look right in a video being shot in a vintage style.
- Don’t Overdo It – Too much of anything is bad. Use any text sparingly within a video and be sure to cut it with sufficient b-roll or other video content. In general, it’s a good idea to show text only every other scene.
And here’s where you can learn these effects:
- Lynda.com’s Flash Professional Tutorials
- Udemy’s Flash CS5 Introduction
- Tutorialized Flash Tutorials
- Energetic Titles in AfterEffects
- Adobe 3D Text Tutorial for AE
If you’re a public company or investor relations firm looking to get into online video, contact us today to learn how we can help!
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