Nike – Gumball Pack
Description from the Not Real team:
This pack it’s all about fun. We developed a series of animations for new editions of the Nike Air Max React & The Air Max Plus, released on the National Bubble Gum Day.
All content was shared at the stores and on social media accounts of the main Nike retailers: FootLocker, Foot Action and Champ Sports, among others.
This world is based on the combination of two hero elements as the support for the shoe: gumballs and bubbles.
Multi-colored, smooth, candy-coated shapes represent the gumballs. For the bubbles, we have the sensation of air-filled, imperfection on the shapes and a variation of thickness transitioning from opaque to transparent.
The environments developed are modern reinterpretations of a kid’s playground, with soft and fun shapes of foam and rubber-like materials.
Just Chew It.